Case Study Joann, .22 acres in Vero Beach, FL

Joann’s Challenge 

Joann owned .22 acres of undeveloped land for 25 years, and wanted to sell it for most of that time. She tried listing it on MLS several times, and it never sold; it didn’t even attract an offer. Over time, the property became more and more cumbersome to keep, and Joann’s urgency to sell it increased.

Joann encountered two primary challenges over the years related to selling her land:

  • How could she market the land so that a buyer would be interested in it?
  • What is the most efficient sales process that would minimize the length of the process and optimize her profit?

How Solterra Property Helped Joann Strike a Great Deal

Solterra met Joann as part of its regular work in the Vero Beach area. After Joann briefed the team on her struggles to that point, Solterra developed and activated an action plan:

  • It conducted a detailed round of virtual due diligence. It accessed public records related to the land, used online research tools to view and explore the property and more.
  • It sent a local team member out to Joann’s property to explore it on foot. During that visit, Solterra discovered that Joann’s land was the home of a family of endangered gopher tortoises. 
  • Solterra obtained a permit from the Florida Wildlife Commission to safely interact with and remove the gopher tortoises from the property. 
  • Solterra hired an authorized and credentialed gopher tortoise expert to physically move them to a safe place.
  • Solterra had learned enough about the property throughout the process to be very interested in purchasing it. They made an offer and paid for all costs related to surveying the land, closing the deal, etc. 

From start to finish, Solterra’s work with Joann lasted less than 60 days, and Joann made 60% more profit from her sale than she expected.



“The process with Solterra was so easy and efficient. I wasn’t aware of why my property wouldn’t sell, and within two weeks Solterra figured it out and made everything great. I’d happily work with them again.”

Here are some links to a few case studies from other land investors you might find interesting:

The Anatomy of a Land Deal (A Comprehensive Case Study)

The Northstar Project: A Case Study for Buying Raw Land for Sale


I never thought it was possible but… (land flipping case study) (Video)


Solterra Property helps real estate sellers unload their property easily, efficiently and safely. Contact Callan Faulkner and Jon Kattke at 612-662-4542 or [email protected]

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Solterra Property is the go-to resource for real estate sellers to understand the value of their land, what options they have for selling it and ultimately make the best possible deal.

The Founders

Solterra Property

Hey there! We are Callan Faulkner and Jon Kattke, the founders of Solterra Property. Our mission is to help land owners offload their property easily, efficiently and safely. We are experts in buying property and can help make the process seamless.

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Samuel and Grace Moore
Samuel and Grace Moore
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Jon, Callan & the rest of the Solterra Team made our process simple and closed quickly...
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Robert and Ava Miller
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Chris Johnson
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